Are you in the process of scaling your business and customer base? If yes, you start looking exploring a Customer Relationship Management Software to support your sales process, business growth and decision making process.

A Customer Relationship Management Software (“CRM”) could be the difference between a lead and a customer. For a start, many of us would use a spreadsheet to track the status of a lead and their journey to becoming our customer and working with a word document for fee proposals. This is a good solution when your business is at its early stage. As your customer base and team grows, you would have different people keeping different spreadsheets or database. Further, customers information is likely to be lost during the process.

A CRM would be a pretty helpful tool for you to manage customer data, customer interactions and provide the management with insights on the customers (whether they have been recurring customers or the business that they give you). The CRM is also able to create an email database that you can leverage to create targeted campaigns or newsletter. With your CRM’s reporting abilities, you’ll also be able to assess your team’s performance and track progress on your goals.

With the information within your CRM, you are able to review and analyse various trends that allow you to work on the following:

  • Performance of products and services
  • Analyse client data
  • Identify your ideal client persona
  • Sales team performance
  • Sales targets progress
  • Identify potential areas of additional business
  • Reconnecting with customers that had not ordered for a long time

Not forgetting, your CRM also keep records of your leads. These are valuable data that you can pick up to reengage and reconnect at the opportune time. At Prestige, we provide tailored business advisory services to assist you in improving your business such as introduction of software to improve business processes, collecting data, identifying the right data and metrics from various software to aid your business decision making.

There are a few things you’ll need to consider in your CRM search, such as cost, how well the software will integrate with your existing tools and providing suitable data for business decision. As with any new tool, it’s vital to choose the right CRM for your business. In our next series, We will provide a few CRMs that you can consider.

We provide a wide variety of services to Founders, Entrepreneurs, Business owners and growth
enterprises:

  • Periodic business advisory and performance review (including financial performances)
  • Creation and Preparation of Board Pack
  • Advising on best practices for Board meetings
  • Financial Due Diligence
  • Business Growth Strategy, Corporate Finance, Mergers and Acquisitions
  • Pre-IPO Preparation
  • Business Succession Planning
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